BMW M to offer manual transmission as long as possible, despite no technical reason
BMW M to keep manual gearbox option for keen drivers
German car maker looking to buck manual-ditching trend, after stick-shift accounted for 50% of all M2 orders
by Felix Page 24 June 2022
BMW M boss Frank van Meel is determined to keep the manual gearbox on the options list for as long as possible and has been buoyed in his quest by 50% of orders for the BMW M2 requesting it.
From a technical viewpoint, theres little reason to save it. Its heavier, it’s slower and you get worse fuel consumption than the alternative. But the customer and the fanbase really love the manual. It gives a connection to allow them to demonstrate they can tame the beast – and thats the point. We want to keep it, he said.
Many firms have already scrapped the manual option, such as Mercedes-AMG, citing range simplifications and lower production costs.
But BMW looks set to buck the trend, with van Meel confirming that the manual option is too popular to ditch.
He added: For the M2, every second car is bought with a manual. People want to say they can handle the beast. If they have a way of showing they can do that, then they want it – and a manual gearbox is part of that.
It’s part of the emotional appeal of our cars, and thats why we love manual gearboxes. The US is the biggest market, and if customers continue to say they want it, then amazing.
The next iteration of the M2 is expected to arrive in showrooms at the end of 2022, which means its unveiling is only months away. It will have even stronger performance and more versatility than the model it replaces.
The second-generation 2 Series Coupé, on which it’s based, is already on sale.