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The digital revolution has slowly been reshaping automotive retail for years. COVID-19 accelerated that trend: with lockdown restrictions forcing many dealerships to close their doors, a digital presence rapidly shifted from a ‘nice to have’ to a necessity. But it’s not as simple as replacing a brick-and-mortar location with a bolt-on purchase option and an online vehicle inventory. Navigating successfully to the retail of the future will prove a delicate balancing act, cautions Larry Dominque….
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