Porsche said it delivered 272,162 new cars worldwide last year, only 3% below its record 2019, despite the COVID-19 pandemic.
“The corona crisis posed a great challenge from spring 2020 onwards. Nevertheless, we were able to keep deliveries comparatively stable for the year as a whole,” said sales and marketing head Detlev von Platen.
“Our fresh, attractive product range, the successful start of the Taycan, as the first all-electric model, and the charisma of our brand – all this contributed to this positive result despite the difficult times.”
Taycan deliveries reached 20,015 in 2020 despite a six week production halt just as the new model was ramping up and many markets were planning spring launches.
The Cayenne, as usual, led demand with 92,860 sales, up 1%. Two door sports cars remained popular – sales of 21,784 718s were up 6%.
Deliveries of the iconic Porsche 911 totaled 34,328.
Porsche sold 88,968 vehicles in China, up 3%. Sales in the Asia-Pacific, Africa and Middle East region rose 4% to 121,641.
Porsche said it was optimistic about further positive developments in 2021. “We are continuing our product offensive – our customers can look forward to it. It will include additional derivatives of the all-electric Taycan and the 911, among others. We are full of optimism and looking forward to 2021,” added von Platen.
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