BMW Switzerland’s M3 Touring ‘Reveal’

I got a last minute invitation to attend BMW Switzerland’s M Town Event this afternoon/tonight where they would reveal a new M model. Of course it wasn’t the M4 CSL. That had already happened. No, it was the M3 Touring. If you think that’s not much of a reveal, you’d be right. We have already seen the back end and we already know what the front end will look like. But we cought a glimpse at the entire car as well as the new interior, or rather the new cinema, pardon, infotainment.

First of all: That back end is glorious, couldn’t help it. They showed the car in the same Frozen Pure Grey we know from the YouTube videos and even though I’m not much of a frozen/matte guy I quite liked it. I think it looks even better than the saloon (not to mention the M4). The thing is, I’m still struggling with the other end but I have to admit, I want it.

Inside, I’m not sure I like the Mercedes-setup. There was nothing wrong with the instrument cluster and a separate screen with secondary infos. Let me rephrase that, the current one could be better but I don’t feel like the screens themselves are off.

Apparently the Goodwood FOS will be the stage for the official reveal. Let’s see if there is going to be a special colour for the Touring.

TL;DR: Saw the M3 Touring, loved the back end, didn’t love the new infotainment-setup, still somehow want one.