Hyundai Motor Group, parent company of luxury brand Genesis, did something in 2018 that caught the entire auto industry’s attention. The South Korean automaker managed to poach Dr. Albert Biermann, a 30-year veteran of BMW who later led its famed M high-performance division. He now serves as R&D director for Hyundai and its sister brands, Kia and Genesis.
Thanks to Biermann, we now have the Hyundai Veloster N, the overseas-only i30 N, and several additional performance projects in various stages of development. He also plays a critical role in the integration of new and advanced powertrain technologies, notably battery-electric and hydrogen fuel cells. All kinds of interesting things are happening at Hyundai right now, and Genesis is also on the receiving end.