These include things like commercial delivery services and car insurance. Fletcher admitted there are “just under 20” ventures her team is developing. The ultimate goal is to become more diversified with mobility services with revenue coming in monthly or quarterly from software and services. Like Tesla, GM wants to keep selling upgrades to customers long after the vehicle itself was sold.
One of the first so-called “graduates” of Fletcher’s incubator is BrightDrop, a unit that will offer electric vans and other hardware to commercial delivery firms like FedEx. It’ll also provide fleet management and predictive analytics services. BrightDrop began as an idea only two years ago to combine an EV van with data-driven delivery services. Instead of an auto industry veteran, GM recruited an experienced tech entrepreneur to be BrightDrop’s CEO. Barra and Fletcher want BrightDrop and other future ventures to operate independently of GM’s main leadership.