New Delhi: Two-wheeler maker TVS Motor Company announced on Monday that its premium motorcycle brand Apache has crossed the 40 lakh sales milestone in domestic and international markets.
TVS Apache Series includes RTR 160, Apache RTR 160 4V, Apache RTR 180 and TVS Apache RTR 200 4V and RR 310.
K N Radhakrishnan, director and CEO, TVS Motor Company, said, “Over the years, young and aspirational riders have shown keen interest in performance-oriented, premium motorcycles. As a result, the TVS Apache brand has garnered immense popularity among the motorcycle enthusiasts globally. The platform of Apache motorcycles showcases the company’s technological prowess, using years of experience and racing pedigree.”
“With a range of motorcycles from 160cc to 310cc, our focus on premiumisation has resulted in us offering many segment-first features and best-in-class technologies to our customers including the RT-Fi engine tech, GTT (Glide Through Technology), Ride Modes, SmartXonnect, and Slipper Clutch,” he said.
“Our journey to achieving this milestone is filled with exemplary efforts that have gone into making TVS Apache a truly global brand. This milestone is an affirmation of our commitment to offering superior products to our discerning customers,” Radhakrishnan said.
Launched in 2005, the TVS Apache series is the fastest-growing premium motorcycle brand in the country, with a strong presence across global markets, the company said.