How far have you achieved normalcy in business? What are the specific challenges?
We are witnessing a steady shift towards normalcy and today approximately 95% of our dealerships are open. On the sales side, enquiry levels are at 80%, order levels at 81% and retail sales at 76% of pre-Covid levels from the dealerships that are open. Challenges are of fluctuating demand and production because of spurt in Covid cases in different parts of the country.
How much cost increases are your grappling with?
Due to high levels of localisation and self-sustaining ecosystem of suppliers, we have tried to minimise cost-increases. However, if the cost escalates further beyond a point, we have to pass on to our customers.
How are you dealing with your employees?
We haven’t downsized our workforce. We are going ahead with the salary increment with effect from July 2020 for our non-unionised employees and performance bonus for employees. We have also enhanced medical insurance cover, including Covid-19, and increased coverage for all employees and their families.
How can government help?
For the auto sector, support by way of GST reduction will be extremely beneficial. However, we recognise the fact that revenue collection is a challenge at this juncture. Therefore, it may be the right time to implement the scrappage policy that will support in spurring demand and reducing pollution.
What are you doing to ensure work-life balance?
We have enabled work-from-home option for all non-production employees. Workforce is being engaged through employee-led CSR activities, skill trainings, regular business updates and clear and transparent internal communication.
Learnings from doing business amid the pandemic?
The biggest takeaway has been that the manufacturing sector too can embrace a work-from-home model and the importance of human development.